“The American sports car has just grown up.”
1984 was the first year for Dodge’s Daytona. Built on the K-car platform but with a shorter wheelbase, the Daytona was now Dodge’s sportiest car, upending the Shelby Charger. The Turbo Z was the top-of-the-line of three available Daytona versions.
The Daytona Turbo and Turbo Z‘s standard powertrain was the Turbo I 142 bhp 2.2 liter/135 ci inline four with fuel injection and a turbocharger paired with a five-speed manual transmission. A three-speed automatic transmission was optional ($439). Mileage with the hot setup (turbo and manual) was 20 city/27 highway by the day’s standards (18/25 by 2023 standards) while the 0-60 time was about 8.5 seconds. Moving to the three-speed automatic killed highway mileage, making the ratings 20 and 23. With a 14-gallon gas tank, a five-speed Daytona’s owner could expect a range of 270 to 295 miles with a 10% fuel reserve.
Standard exterior and mechanical equipment on the Daytona Turbo (priced at $10,227 or about $30,800 in today’s dollars) included dual horns, a performance handling package, quick ratio power steering, power brakes, and 195/60R15 Goodyear Eagle GT tires (a size still readily available) on 15-inch cast aluminum wheels. Inside, performance front bucket seats, dual remote power mirrors, a leather-wrapped Sport steering wheel, a center console, and an AM radio with digital clock were included.
Moving up to Turbo Z ($11,454 or about $35,500 in 2023 dollars) added two-tone paint, a deeper front air dam, extended ground effects, and a specific three-piece rear spoiler.
Options & Production Numbers
Optional equipment included air conditioning ($737), cruise control ($179), tilt steering column ($110), power windows ($185), power door locks ($125), a range of stereos, and a Premium Speaker System ($132). With all the trimmings, a Turbo Z could fairly easily get to $13,200 or so or about $39,700 in today’s dollars—almost exactly what a 2023 Dodge Challenger R/T costs.
Dodge moved almost 50,000 Daytonas in the 1984 model year. The closely related Chrysler Laser actually sold more units in its first two years.
However, Chrysler Corporation must have been disappointed—this was an era where the Chevrolet Camaro, Ford Mustang, and Pontiac Firebird were routinely selling in the hundreds of thousands (the three models combined for 530,000 sold in 1984). By 1987 the Laser would be gone, with the Daytona hanging on through the 1993 model year after a few pretty good years in the late 1980s.
The View From 2023
Initial reception to the Daytona was good—Car and Driver called it “America’s first legitimate front-wheel-drive muscle car.” Daytonas sometimes appear in the Hemmings Motor News classifieds, on eBay Motors, or on Bring a Trailer (BaT has auctioned eleven in the last four years).
Make mine the Red/Silver two-tone, please.
Other sporty Chrysler corporation products I have written about include the 1984 Chrysler Laser hatchback coupe, the 1985 Dodge Shelby Charger hatchback coupe, and the 1985 Dodge Omni GLH hatchback sedan.