In this post, we’re once again revisiting interesting versions of mass-market eighties vehicles that just about nobody bought. This one is a sporty version of Oldsmobile’s J platform entry.
“A sporty way to tame the open road.”
For 1985, Oldsmobile offered three different Firenza body styles: a three-door hatchback coupe, a four-door sedan, and a five-door wagon. Both the hatchback coupe and the sedan had sporty versions: in the case of the hatchback, it was the GT, while for the sedan, it was the ES. I am going to write about the ES in this post.
The Firenza’s standard powertrain was an 88 bhp LQ5 2.0 liter/121 ci inline four with throttle-body fuel injection paired with a four-speed manual transmission. Engine options included a $50 84 bhp LH8 1.8 liter/110 ci inline OHC four with the throttle-body fuel injection and a far more interesting $560 130 bhp LB6 2.8 liter V6 with multi-port fuel injection. Transmission options included a $75 five-speed manual (available for the LH8 only) and a $425 three-speed automatic (available for all three engines).
Standard equipment exterior and mechanical equipment on all Firenzas include front-wheel-drive, rack and pinion steering, and P175/80R13 blackwall tires on 13-inch wheels. Inside, contour-reclining bucket seats and an AM push-button radio with two front speakers and a fixed mast antenna were included. With a base price of $7,679 (about $18,900 in 2020 dollars), Firenza sedans added Deluxe wheel discs and a Deluxe steering wheel.
Standard exterior equipment on the ES sedan included amber turn signals, a Firenza ES nameplate on the front fenders, and blacked-out trim all around. Mechanical equipment included the 1.8 liter inline four, a five-speed manual transmission, tungsten halogen high-beam headlamps, a firm ride and handling package, and Goodyear Eagle GT P205/60R14 blackwall tires (a size still readily available, though generally not from major manufacturers) on 14-inch wheels with Deluxe styled wheel discs.
Inside, a leather-wrapped steering wheel and a Rallye instrument panel cluster were included. Only three exterior colors were available for the ES: Silver Metallic, Light Teal Blue Metallic, and Carmine Red.
Among the many exterior and mechanical options available for the ES were Soft-Ray tinted glass, a Vista-Vent glass-panel sunroof ($310), and two-tone paint. Inside, Oldsmobile offered a Four-Season air conditioner, power door locks, and a choice of three optional radios. A special contoured hood was added if the V6 was selected.
For Oldsmobile in 1985, the Firenza was emphatically not the center of the product line, with every other model—all of them at least somewhat larger—selling better. Of the Firenzas that sold, the vast majority were base sedans, not the GT hatchback coupe (498 sold) or the ES sedan (863 sold). Firenzas of any sort are now almost completely vanished from the nation’s roads, and they rarely show up in the Hemming’s Motor News classifieds or eBay Motors.
Other J platform cars I have covered this blog include the 1982 Cadillac Cimarron sedan, the 1988 Cadillac Cimarron sedan, the 1986 Chevrolet Cavalier Z24 coupe, and the 1984 Pontiac 2000 Sunbird S/E hatchback coupe. I will not ignore the Buick Skyhawk forever.